WPP, the largest advertising company in the world, is currently projected to double the amount of money it earns in emerging global economies every five to six years, reports Bloomberg.
In particular, markets like China and India are rich prospects for the marketing conglomerate, as the growing economies of those nations have fostered rapid growth in the advertising sector. For example, this year, WPP is expected to eclipse $1 billion in sales in China for the first time ever.
“If the [gross national product] continues to grow at 7 to 8 percent, which is where India and China are at the moment, you would expect the business to grow certainly in the double digits, [or about 10 to 15 percent,]" Martin Sorrell, the chief executive officer of WPP, told the news source. "Which means you’re going to double every five or six years."
This strength in emerging economies is expected to offset slow growth in more traditional advertising markets, including Western Europe and the U.S.
According to its website, WPP employs 146,000 people in 107 countries. Some of its subsidiaries include leading American advertising agencies like Young and Rubicam as well as Ogilvy.