An MBA Personalized for Your Interests
There are many advantages to obtaining your MBA from Marylhurst University. One of the unique educational options that Marylhurst offers, which most other schools do not, is the ability to customize your studies with an elective MBA concentration.
Discover the Essential Role of Marketing in Business
Everything a consumer, client or the general public knows about your company is related to marketing. Successful businesses know this fact and make sure that everything from the logo on their letterhead to the advertisements designed to attract new business reflect their marketing agenda.
Skilled business professionals understand the important connection between business and marketing. It is these leaders who help to craft dynamic and engaging marketing materials, make sure their company is positively represented, and drive new revenue sources through targeted marketing efforts.
A Concentration in Marketing complements your Master’s in Business Administration by building on your established business foundation while exploring marketing management, marketing opportunities, product development, pricing strategies, and more. Learn how marketing affects the bottom line. Study the use of marketing research on advertising efforts. Learn to create integrated marketing communications, and find out how customer relationships are created and cultivated through marking efforts and brand strategy.