MBA With a Concentration in Marketing

Want to make a dramatic impact at a company? Look no further than its marketing. Learn to implement campaigns, build brands, and conduct research.

MBA With a Concentration in Marketing

Marketing is instrumental in the success of any business, regardless of its size or purpose. The need to attract clients, customers, shareholders, or participants is universal; and marketing is the language needed to make the connection. From advertising to branding to campaign management, the concentration in marketing provides you with the knowledge to make a drastic impact at your company.

Below you can get an overview of the program, learn about the courses, and discover why this concentration may be perfect for you.

Marketing Courses

After solidifying a comprehensive foundation in advanced business practices, you will start your journey towards becoming an expert in marketing. Learn more about the three concentration-specific courses for Marketing.
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Marketing MBA Overview

Students have an opportunity to explore the roles of marketing research, management, customer communications, media planning, campaign evaluation, public relations, and more. Learn more about the marketing concentration.
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Why an MBA in Marketing?

Every business, regardless of location, product or service, needs to understand the role marketing plays in their success. From attracting new clients, to the general image your company portrays to the public, it’s all marketing-related.
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